https://www.sarasannaportfolio.com/index daily 1.0 2019-08-23 https://static1.squarespace.com/static/5c47a073f2e6b111617d657c/t/5d3f55ca3a374e00016c5a59/1564491241339/PREMIUM+TILES.gif Sara Sanna - Portfolio Hover state - Users need to subscribe to watch event https://static1.squarespace.com/static/5c47a073f2e6b111617d657c/t/5d5f981d5684a50001fd6cd8/1566546211702/ Sara Sanna - Portfolio High level flows: Defining how the app is explored on different platforms. IOS & Android’s ‘Explore’ option is added without drastically changing the original flows which proves to be the most successful options when tested. Web has however opening up the entire catalogue, meaning specific pages can now be either found by organic search or even be used to advertise a big event https://static1.squarespace.com/static/5c47a073f2e6b111617d657c/t/5d4021ba7f4e2b0001ced9ed/1564491241343/OB_allowusers%2BCopy%2B3.jpg Sara Sanna - Portfolio On the left: simplified marketing pages/screens are accessible to new users along with to our catalogue. On the right: for this experiment we are almost transforming into a Freemium model, by giving users the option of using certain areas of the product, like setting a reminder to watch their favourite events. As gives us an opportunity to convert those users later down the line, as well as avoiding people missing their favourite games :) https://static1.squarespace.com/static/5c47a073f2e6b111617d657c/t/5d3f23772e42370001e8a973/1564491241332/Workshop Sara Sanna - Portfolio Acquisition workshop - Thinking of current UX & opportunities https://static1.squarespace.com/static/5c47a073f2e6b111617d657c/t/5d5fad7480e7760001aec74d/1566551434471/OpenBrowse_Web.jpg Sara Sanna - Portfolio https://static1.squarespace.com/static/5c47a073f2e6b111617d657c/t/5d40196effabd1000183a355/1564491241341/NFL.jpg Sara Sanna - Portfolio I collaborated with Product, Marketing and our UX researcher to identify assumptions we wanted to test and created the methodology and discussion guide for this study. We picked a F2F moderated testing methodology. It meant helping out in getting the experience localised and evaluated by a variety of users from around the Globe (Japan, US, Canada, Germany, Italy and other territories). I had the chance to fly out to various territories such as Japan and Brazil and oversee the testing sessions, giving feedback and ensuring the testing ran smoothly. https://static1.squarespace.com/static/5c47a073f2e6b111617d657c/t/5d3f00aba74d9e0001239ab1/1564491241329/user%2Bmaps.jpg Sara Sanna - Portfolio One of the many user flows produced to map the experience. (This is for Android) https://static1.squarespace.com/static/5c47a073f2e6b111617d657c/t/5d5fb203b9fcb10001094bc5/1566552758549/OB_LP.jpg Sara Sanna - Portfolio Simplified Learn more page: simplified marketing pages/screens are accessible to new users. This whole page has been optimised to provide enough information for users to take a step further and trigger sign up. It has been structured to define what are the main topics New users are interested in at the right time. https://static1.squarespace.com/static/5c47a073f2e6b111617d657c/t/5d5f93cdd2029200016a3d0f/1566544849121/browse_IOS.png Sara Sanna - Portfolio https://static1.squarespace.com/static/5c47a073f2e6b111617d657c/t/5d3f21f7d8adec0001a56c9d/1564491241325/Open+Browse Sara Sanna - Portfolio Allowing non-registered users to explore the app https://static1.squarespace.com/static/5c47a073f2e6b111617d657c/t/5d3f335dab83e60001a5a75f/1564491241335/OB_allowusers.jpg Sara Sanna - Portfolio https://static1.squarespace.com/static/5c47a073f2e6b111617d657c/t/5d5f614bba877b0001fa1d83/1566532691087/OB_IOS_Entrypoint.jpg Sara Sanna - Portfolio https://static1.squarespace.com/static/5c47a073f2e6b111617d657c/t/5d3f4cd77050320001da1640/1564491241337/FTV_Title+2.gif Sara Sanna - Portfolio Hover state - Events that can be played https://static1.squarespace.com/static/5c47a073f2e6b111617d657c/t/5d5fd3f26285b30001ca1a58/1566561278790/tileiteration.jpg Sara Sanna - Portfolio https://static1.squarespace.com/static/5c47a073f2e6b111617d657c/t/5d45a3901c7ed700015f9bbf/1564844951476/userflow.jpg Sara Sanna - Portfolio User journey - Detailed user journey describing how the person creating the document (Doc owner) gets it signed by the other party (Invitee) and how all parties are notified throughout the journey. https://static1.squarespace.com/static/5c47a073f2e6b111617d657c/t/5d46a6838fefae00011f9c67/1564911240943/rlmarketing.jpg Sara Sanna - Portfolio RocketSign Marketing LP: As part of the RocketSign project, I also created a marketing LP used to promote the API to External parties. I very closely collaborated with TPMs and devs to define requirements companies look for when using an API service. https://static1.squarespace.com/static/5c47a073f2e6b111617d657c/t/5d46a2d46a811c0001fade98/1564910298891/RLscreens.jpg Sara Sanna - Portfolio RocketSign IOS - Making it easy to upload, sign & share your documents. The challenge here was adding a bit of delight to a a process that can be tedious such as reviewing and signing very long documents. https://static1.squarespace.com/static/5c47a073f2e6b111617d657c/t/5d45b95ab176780001fece85/1564850531561/ESIGNCOVER.jpg Sara Sanna - Portfolio https://static1.squarespace.com/static/5c47a073f2e6b111617d657c/t/5d431150ae64620001c4898f/1564676440004/rocketsign_visionmap.jpg Sara Sanna - Portfolio Vision map - A Vision map is a tool the Design team developed at Rocket Lawyer. It’s essentially a mix of an IA and a user flow. It helps mapping out the main journeys and how every component is connected. I would update this regularly, including the use of colour-coding to help the business keeping track of the progress. https://static1.squarespace.com/static/5c47a073f2e6b111617d657c/t/5d40722f8da9b800015f6ec8/1564942254934/heatmaps.jpg Sara Sanna - Portfolio This is a heatmap showing which elements the users interact with the most. Lots of elements being mistaken for tappable. Very low-rate of users scrolling past this section. https://static1.squarespace.com/static/5c47a073f2e6b111617d657c/t/5d4073cd93925000013184ce/1564942254937/originalLP.jpg Sara Sanna - Portfolio What I started with - Main acquisition touchpoint, lots of room for improvements. https://static1.squarespace.com/static/5c47a073f2e6b111617d657c/t/5d40b4c0c886a00001e62511/1564942254945/ Sara Sanna - Portfolio Interaction prototype - Having a ‘summary’ module covering our main areas on the page and links directly to relevant section. Helping users finding information. https://static1.squarespace.com/static/5c47a073f2e6b111617d657c/t/5d5fb8805684a50001fe60fb/1566554242726/ Sara Sanna - Portfolio Sports module redesign: The original module couldn’t even fit in the presentation due to amount of copy. We collaborated very closely with with marketing & our local copywriters to come up with an optimised copy, The logos were also extremely huge and appeared like tappable elements even though they were simple static images. Usability testings highlighted the frustration of users at trying to tap something that wasn’t. In the new version the logos were optimised for mobile, we also added a logic to display a certain amount of logos and hide the rest under a ‘View all’. The heatmap highlighted how less users were tapping on each individual logos as well as engagement on the ‘View all’ action. https://static1.squarespace.com/static/5c47a073f2e6b111617d657c/t/5d505e70f30352000120220b/1565548149982/mobile_optimcover.jpg Sara Sanna - Portfolio https://static1.squarespace.com/static/5c47a073f2e6b111617d657c/t/5d505ec4e176580001b30bbd/1565548237316/cards_mobile.jpg Sara Sanna - Portfolio https://static1.squarespace.com/static/5c47a073f2e6b111617d657c/t/5d42b759436ae70001bf374f/1564942254948/ Sara Sanna - Portfolio Sticky nav experiment - This is another test we ran on the mobile web LP. Although there was a significant increase in scroll depth, conversion rate wasn’t impacted. Ultimately, we decided to implement the module on the left because it corrisponded to an increase in free trial starts. https://static1.squarespace.com/static/5c47a073f2e6b111617d657c/t/5d505ff05b52b40001a224a1/1565548530905/pricepointmodule.jpg Sara Sanna - Portfolio Offer module redesign: copy here was pretty intense in the original. We collaborated with marketing to come up with stronger and shorter copy, I also highlighted the price point and the possibility to cancel anytime the subscription (reassuring users and making them commit) as well as including an additional entry point to the sign up funnel. This variant tested pretty well and we noticed lots of new users tapping on the CTA. https://static1.squarespace.com/static/5c47a073f2e6b111617d657c/t/5d5062b31a0e4000012a16e8/1565549238946/heromodule.jpg Sara Sanna - Portfolio This is one of the many components I redesigned on our main marketing LP. The redesign has not being approached by a mere “making it pretty’ perspective. Users’ feedback and data was considered. The arrow component which is an anchor link taking the user to the next section was introduced to encourage users to scroll down and engage more, alongside the angled dividers (something we were lacking previously). https://static1.squarespace.com/static/5c47a073f2e6b111617d657c/t/5d42c7edfdbb220001b7dae0/1564942254951/ Sara Sanna - Portfolio Devices module redesign - Stating clearly which devices are supported is especially important for an online streaming service. On the left there’s the module I had to start with, suffice to say initial feedback from users wasn’t great, wasn’t optimised for mobile and with the lack of information, users kept wandering around the site trying to find which devices/OS they could watch DAZN on, which led them to churn. The new mobile tab module allows for more copy as well as optimising the space. When testing this, we noticed a lot of increase in the engagement. https://static1.squarespace.com/static/5c47a073f2e6b111617d657c/t/5d472bb2d73cd50001249be3/1564945342891/yoga1.png Sara Sanna - Portfolio https://static1.squarespace.com/static/5c47a073f2e6b111617d657c/t/5d4d973b78253b00017556e9/1565366093458/dashboard.png Sara Sanna - Portfolio https://static1.squarespace.com/static/5c47a073f2e6b111617d657c/t/5d472d565832920001122943/1564945755796/yoga3.jpg Sara Sanna - Portfolio https://static1.squarespace.com/static/5c47a073f2e6b111617d657c/t/5d4726064d40e50001d6d871/1564943890947/yogabliss.jpg Sara Sanna - Portfolio https://static1.squarespace.com/static/5c47a073f2e6b111617d657c/t/5d3f0ade3cfdd70001286ba6/1564491241321/Artboard.jpg Sara Sanna - Portfolio https://static1.squarespace.com/static/5c47a073f2e6b111617d657c/t/5d46031a53ea2800010e3a77/1564869404063/OB_allowusers+Copy+11.jpg Sara Sanna - Portfolio https://static1.squarespace.com/static/5c47a073f2e6b111617d657c/t/5d46086ff352bf0001253090/1564942254927/download.gif Sara Sanna - Portfolio https://static1.squarespace.com/static/5c47a073f2e6b111617d657c/t/5d4726a6fc33c9000149a8a7/1564944040449/yogabliss.jpg Sara Sanna - Portfolio https://www.sarasannaportfolio.com/about daily 0.75 2021-04-12 https://static1.squarespace.com/static/5c47a073f2e6b111617d657c/t/5d4487773cfd330001898146/1564772219875/me.jpg About https://www.sarasannaportfolio.com/contact daily 0.75 2019-08-03